When it comes to investing in raw land, few places offer the potential that Utah does. With its rapidly growing population, strong economy, and stunning natural beauty, the Beehive State is a goldmine for savvy land investors. But not all areas are created equal. If you want to maximize your investment, you need to know where to look.
In this 2025 guide, we’ll break down the best counties in Utah for raw land investment, explain why each one is worth your attention, and show you how LandGuide AI can help you make smarter buying decisions.
Why Utah Land Investment Is Heating Up
Utah’s population has been growing faster than almost any other state in the country. With tech giants expanding along the “Silicon Slopes” and a massive influx of remote workers seeking a better quality of life, demand for housing and commercial development is surging.
At the same time, Utah’s diverse geography—from sprawling desert plains to mountainous retreats—offers unique opportunities depending on your investment goals.
Whether you want to flip land to a developer, build vacation rentals, or hold for long-term appreciation, Utah is a prime market to explore.
Top Counties to Invest In
1. Utah County
Why it’s hot:
- Home to the “Silicon Slopes” tech hub (Lehi, Provo, Orem)
- Massive demand for both residential and commercial real estate
- New developments sprouting up rapidly along I-15
Key towns to watch: Lehi, Eagle Mountain, Saratoga Springs
Land Investment Tips:
- Look for parcels near major tech developments.
- Keep an eye on zoning laws—many agricultural lands are being rezoned for housing and commercial use.
Average Raw Land Price (2025): ~$160,000/acre (varies by proximity to urban centers)
2. Washington County
Why it’s hot:
- Gateway to Zion National Park
- Booming tourism industry
- Increasing demand for vacation rentals and retirement communities
Key towns to watch: St. George, Hurricane, Washington
Land Investment Tips:
- Focus on land parcels near recreational hotspots.
- Consider short-term rental development opportunities (glamping, tiny home resorts).
Average Raw Land Price (2025): ~$120,000/acre
3. Cache County
Why it’s hot:
- Home to Utah State University
- Strong rental market driven by students and young professionals
- Lower land prices compared to Utah and Salt Lake Counties
Key towns to watch: Logan, Smithfield, Hyrum
Land Investment Tips:
- Student housing developments are on the rise.
- Look for multi-family zoning opportunities.
Average Raw Land Price (2025): ~$70,000/acre
4. Tooele County
Why it’s hot:
- Affordable alternative to Salt Lake City real estate
- Major industrial projects in development
- Strong commuter population into Salt Lake City
Key towns to watch: Tooele, Grantsville, Stansbury Park
Land Investment Tips:
- Industrial land near the Utah Inland Port expansion can be a hidden gem.
- Look for properties with water rights—critical in Utah’s west desert areas.
Average Raw Land Price (2025): ~$55,000/acre
5. Summit County
Why it’s hot:
- Home to Park City (ski resort town and luxury destination)
- High-end buyers looking for vacation homes
- Strong appreciation for scenic, mountain-view properties
Key towns to watch: Park City, Kamas, Coalville
Land Investment Tips:
- Focus on lots with direct access to major highways and ski resorts.
- Premium buyers care about views and accessibility.
Average Raw Land Price (2025): ~$500,000+/acre
How LandGuide AI Makes Smarter Land Investments Possible
Traditional land buying can be a minefield: hidden restrictions, water rights issues, easements, and zoning nightmares.
LandGuide AI changes the game by providing:
- Zoning and permit insights: Instantly check what you can and can’t build.
- AI-driven price analysis: Know if you’re overpaying based on comparable land sales.
- Future land use projections: See where growth is happening next.
- Water rights verification: Critical for Utah land deals.
With LandGuide AI, you can go from “interested buyer” to “informed investor” with just a few clicks.
Final Tips Before You Buy
1. Always verify utilities and road access. Some Utah parcels look cheap but are inaccessible without a serious investment in infrastructure.
2. Check zoning before you buy. Changing land use can be a nightmare without the right knowledge.
3. Understand water rights. In Utah, access to water can make or break a land deal.
4. Research future developments. Buying ahead of the growth curve can multiply your returns.
5. Partner with LandGuide AI. Use our tools to eliminate guesswork and make confident decisions.
Conclusion
Utah offers one of the most exciting land investment landscapes in the U.S., but success comes down to buying in the right place at the right time. Utah County, Washington County, Cache County, Tooele County, and Summit County each offer unique opportunities based on your investment goals.
With the right data, the right mindset, and the right tools (hello, LandGuide AI), your next land deal could be your best one yet.
Ready to find your perfect Utah land investment?